Connecting Products with People

Today 64% of consumers worry about the risks for safety and health associated with use of counterfeit products, and 39% of consumers have bought a product only later to find out was fake. Counterfeit products can harm both consumers and brands alike. Leveraging the web connected product, new tools are available to fight against counterfeiting. Whether your solutions are customer facing or hidden from customer view, ProAmpac has a variety of solutions within the ProActive Intelligence toolbox to meet the challenges presented by your unique use case. Contact ProAmpac Innovation to learn more.

https://www.digimarc.com/resources/guides-papers/gift-authenticity

In today's fast-paced manufacturing and distribution environments, an increased emphasis has been placed on product traceability. Being able to both identify a product and encode it with data as it moves through the supply chain has the potential to provide solutions in numerous use cases. Through identification strategies, products with foodborne outbreaks can be rapidly identified, we can automatically track inventory in factories and warehouses, regulatory and specification information can move with the product throughout the supply chain, product components can be identified to improve parts matching in manufacturing, and more. Contact ProAmpac Innovation to discover how improved supply chain visibility can add value to your brand.

The IoT can also be used as a marketing tool, providing a direct line of communication between the consumer and your brand. The use cases for marketing are endless, from delivering unique media content to the consumer through a digital experience to loyalty and couponing strategies opening new avenues for subscription and cross-selling. On the back end, analytics can be used to obtain valuable market insights with location-based analytics. Contact ProAmpac Innovation to learn more about how your package can be used to leverage the IoT as a marketing tool.

At ProAmpac, sustainability is central to our mission, and we believe that intelligent packaging can be used to promote sustainability initiatives. Picture a world where the IoT-enabled package can interact with infrastructure at MRF facilities, allowing for quick material identification and automatic sorting of recyclable waste streams. Through our involvement in the HolyGrail 2.0 program, we are working to make this paradigm a reality. Click the link below or reach out to ProAmpac Innovation to learn more about how the web-connected package can be used to promote sustainability.

https://www.digitalwatermarks.eu